McDonald’s:
Boot Pursuit
Awards:
AWARD - Direct - Retail: Shortlist
AWARD - Use of Digital for Commerce: Shortlist
-
APAC Effies - Social Media: Silver
-
AU Effies - Social Media: Bronze
When it comes to McNuggets, not all are created equally. And Aussies wholeheartedly agree - of the four classic McNugget shapes, they crowned the boot as the king dipper.
To celebrate, the Boot’s supremacy, we created an icon in honour of a dipping icon in the form of McNugget-themed boots; nUGGies.
And to give them away, we created first-of-its-kind, AI powered Chicken McNugget recognition technology, that people could use to scan their boot-shaped Chicken McNuggets for the chance to win a pair.
Eat your heart out, ChatGPT.
ECD: Matt Chandler & David Jackson
AD: Matt Corcoran
-
Original nUGGies Concept: Andrew Torrisi