Epic 22

Samsung are launching the Galaxy S22. They want an influencer campaign to make a sizeable splash. But can’t afford to hire S-tier internet celebs. So instead, we launched the Epic 22.

We assembled a cohort of 22 up-and-coming crafters, grafters, and social masters, and kitted them out with top-of-the-range Samsung tech. Then helped guide them to grow their following while showcasing Samsung's products in all their glory.