McDonald’s:
Winning Season
Monopoly. Oofft. Macca’s biggest campaign of the year needed a modular concept that would span both Australia and NZ, showcase the $753 Million prize pool, explain how the game is played differently depending on what state you’re in, be flexible enough to work for the next few years, and be entertaining as it did all that. Woof.
Enter, Winning Season News. The news network dedicated to bringing you this whinning season’s biggest headlines.
Here’s a small selection of the OLV, bespoke social, media integration and 32+ TV edits that were produced:
CD: Steven Hey
CD: Simon Koay
-
AD: Matt Corcoran