Every four hours, someone in the UK is permanently paralysed. Back Up is a charity set up to inspire those affected by spinal cord injuries to get the most out of life. Helping them gain the skills, confidence, and experiences to live life to the fullest.

We learnt that each person’s story is incredibly unique and personal. A few individuals graciously gave us permission to tell theirs, with the aim of raising awareness of the work that Back Up does.

We told them in the form of a long-copy print campaign that was distributed to the 11 spinal centres across the UK.